Focus on the User

There are three spots where Google chooses to surface social results only from its own network instead of returning the most relevant results from across the web. Mouse over the images on this page to see what these results look like when they include the whole web, then watch the video walkthrough.

1. The "People and Pages" Results Box

When you search for generic terms like "movies", "music", "photography", "programming", "cars", "cooking", "science"—or even companies like "twitter" or "google"—Google shows Google+ results at the top of the page, even if you don't have a Google+ account. Often these results are irrelevant for users, such as when Google links to Mark Zuckerberg's empty Google+ profile on a search for "facebook". Mouse over the image below to see the results that Google deems most relevant.

Better results for 'movies' Results for 'movies'

Try these examples: music, movies, photography, shopping, gaming, cooking, cars, science, programming, facebook, twitter, apple, football, sports, philosophy, technology, computers, politics, education, news, film, math, travel, food, fitness, art, design, journalism, writing, business, entrepreneurs, space, entertainment, fashion, coffee, internet, web, singers, actors, visual arts, economics, SOPA, women, comedy, SEO, marketing, blogs, weather, psychology, agriculture, library, UFC, VMWare, WWE, Lifehacker, baseball, basketball, comics, pages, brands, stars, products

2. The "Organic" Results

When you search for popular organizations and individuals like "The New York Times", "Martha Stewart" or "AT&T", Google always shows two large Google+ results underneath the first result, even if you don't have a Google+ account. Mouse over the image below to see the results that Google deems most relevant.

Better results for 'macys' Results for 'macys'

Try these examples: BlackBerry, ABC News, AT&T, Carnival, Advertising Age, DirecTV, Abduzeedo, Fox News, H&M, Johns Hopkins University, Apartment Therapy, Absolute Radio, KAYAK, Woot, Lexus, American Military University, Dell, ADT, US News & World Report, The New York Times, NPR, Showtime, ZAGG, TMZ, TV Guide, T-Mobile, Anderson Cooper 360, A&E, Daily Mail, MIT, Martha Stewart, Porsche, UFC, Showtime, VMWare, WWE, ReadWriteWeb, The Free Dictionary, Drugs.com, Bored, PRS Guitars, PetMeds, Tropicana Las Vegas, Trend Hunter, Threadless, Montreal Gazette, The Next Web, Hanover College, History Channel, Lifehacker

3. The Results Typeahead

As you type names into the Google search box, Google often tries to autocomplete your query to a Google+ profile, even if you don't have a Google+ account. For instance, when you type "John Battelle", Google links to John's Google+ profile in the typeahead even though his Twitter profile is updated more often and is the first social result for his name on a "regular" Twitter search. Mouse over the image below to see the results that Google deems most relevant.

Better search box results Search box results

Try these examples: John Battelle, Danny Sullivan, Sheryl Sandberg, Lady Gaga, Britney Spears, Ashley Tisdale, Dane Cook, David Spade, Chris Tucker, Enrique Iglesias, Madonna, Mariah Carey, Richard Branson, Snoop Dogg, Taylor Swift, Ashton Kutcher, Mark Cuban, Lance Armstrong, Michael Anthony, Jeff Jarvis, Harry McCracken, Lance Ulanoff, Seth Godin, Gina Trapani, Arianna Huffington, Leo Laporte, Om Malik, Michael Arrington